Rebranding HDN

HDN (short for Mortgages Data Network) wanted to strengthen its positioning and requested a refinement of its brand. Together with its team, SowiesoHelder developed a clear positioning, a new pay-off, and a contemporary, appealing corporate identity. Our colleagues at SowiesoDigital designed the accompanying website.

Assignment

Full rebranding

Goal

New positioning and contemporary brand identity

Resources

Strategy, concept, copy, design, and website