Rebranding Hofmeier

Sometimes a brand calls for a full rebrand, including refining its positioning and refreshing its identity. Together with Hofmeier’s team (interim finance and consulting), we revamped their brand identity. From mission and vision to core values, slogan, brand rationale, tone of voice, imagery, copy, and website. The entire package is completely new.

Assignment

Full rebranding

Goal

New positioning and contemporary brand identity

Resources

Strategy, concept, copy, (web) design andwebsite