Rebranding Hofmeier
Sometimes a brand calls for a full rebrand, including refining its positioning and refreshing its identity. Together with Hofmeier’s team (interim finance and consulting), we revamped their brand identity. From mission and vision to core values, slogan, brand rationale, tone of voice, imagery, copy, and website. The entire package is completely new.
Assignment
Full rebranding
Goal
New positioning and contemporary brand identity
Resources
Strategy, concept, copy, (web) design andwebsite




