WK activation for Unilever

The Gijpvogel cap will undoubtedly be a must-have for the 2026 World Cup, especially among Vandaag Inside fans. It’s a one-of-a-kind cap that, when its wings flap, produces the infectious laughter of René van der Gijp. The cap was developed in collaboration with cartoonist Toon van Driel on behalf of Unilever. Buy two products at Kruidvat and receive the cap for free!

Assignment

Develop a unique World Cup activation

Goal

Stimulate Unilever sales at Kruidvat

Resources

Gijpvogel cap concept and production